FOUNDER
ESCAPE
VELOCITY®

The First Million

Build a business ready for its first million.

A book for the founders building what comes next.

Release Window

February 2027

By Chris Ross · Founder & CEO, Datumra

Founder Escape Velocity Book Cover

THE FIRST MILLION
CHANGES
EVERYTHING.

Everyone talks about building the next billion-dollar company.

But first, there's a million to make. And that first million? It's special.

It's where ideas get tested. Ambition meets reality. You discover what you're capable of, what you still need to learn, and what it really takes to build something that lasts.

The decisions.

The systems.

The people.

The numbers.

The mistakes.

The momentum.

This is the part of the founder journey I've always been fascinated by.

BUILD THE BUSINESS THAT MAKES THE
NEXT BUSINESS POSSIBLE.

Behind every breakthrough is a business that had to be built.

The decisions you make today shape the opportunities you'll have tomorrow.

Make them count.

Inside you'll discover the proprietary Five Cs of Founder Escape Velocity®, original frameworks, practical tools and lessons from the realities of building businesses.

Written for the founder with an idea worth pursuing, the founder already making sales, and the founder who knows their business is capable of so much more.

Your next chapter starts here.

A little something special

A LITTLE
SOMETHING
SPECIAL.

The first 100 copies will be personally signed.

A small thank you to the first 100 people who pre-order a copy.

10 VIP Invitations to the UK Book Launch.

Ten VIP tickets will be awarded by random draw from all eligible pre-orders, giving ten readers the opportunity to join me in person to celebrate the launch.

*The first 100 copies pre-ordered will be signed, subject to offer terms. Ten VIP tickets will be drawn from eligible pre-orders. Launch event UK based. Full promotion terms apply.
FEV Special Edition

Special Release

Chris Ross

CHRIS ROSS

Founder & CEO, Datumra

A NOTE FROM CHRIS.

I've spent years around ambitious people building extraordinary things. I've also been the founder trying to figure it all out myself.

I've built businesses, made decisions I'd happily take back, experienced failure, started again, and had the opportunity to work inside companies growing at an extraordinary pace.

There's something incredibly special about building your first real business.

I wanted to write the book I would have loved to have had alongside me through those moments. Something practical. Something ambitious. Something human.

I hope it becomes a book you return to, scribble in, challenge, and eventually look back on when you realise just how far you've come.

Thank you for being part of the journey.

THIS ISN'T A BOOK ABOUT STARTING.
IT'S ABOUT ESCAPING.

THE FIRST MILLION ISN'T
THE DESTINATION.

“It's evidence you've built something capable of going further.”

YOUR FIRST MILLION STARTS
LONG BEFORE YOU MAKE IT.

Founder Escape Velocity Book Cover

FEBRUARY 2027

Founder Escape Velocity®: The First Million

Hardback Edition · By Chris Ross

First 100 copies signed. Ten VIP launch invitations to be won.

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